What’s trending? Hot topics and leading brands at Cannes Lions and the World Cup!

With 360 hours of content from the Palais and over 40,000 exhibits we’ve taken a look at what’s trending today at Cannes on social media. Creativity and innovation is the key driver in topics so far (driven highly by the award shows) with themes such as brand safety and GDPR dropping in volume and engagement. Instead the focus has shifted to AI, eCommerce and blockchain, demonstrating brands, agencies and partners are keen to discuss the added value of technology and services in the marketing space.

Over the last 24 hours Cannes Lions has received over 33,000 mentions with Bill Gates and Ellen Pompeo driving real buzz – perhaps proof that the celebrity keynotes still have a place at Cannes Lions.

Aside from the Palais, content from partners including Twitter, Google, Facebook and YouTube is trending, amplified largely by the US and Europe.

Aside from Cannes Lions, we can’t forget another huge event taking place globally right now. OMD and Tubular Labs have additionally partnered around the 2018 World Cup to send you the latest and greatest video insights from social video! 

WINSIGHT OF THE WEEK

Not only did Ronaldo light up the start of the World Cup with a glorious hat-trick, but content surrounding him has already seen nearly 500m video views since the start of the World Cup! This is likely driven by how engaged his fans are with content around him being 3x more engaging than the average YouTube video.

THE MOST VIEWED WORLD CUP VIDEOS THIS WEEK

Our first chart is around the top videos uploaded since the World Cup kicked off last week. The official highlights of Portugal vs. Spain drove over 15m more views than the next closest game.

THE BIGGEST BRANDS AT THE WORLD CUP THIS WEEK

The OMD EMEA Social Intelligence team has taken a look at the brands who have earned the most media value from organic views since the world cup started. Adidas leads the way with over 20m views and $1m worth of media earned.

THE MOST VIEWED SPONSORED VIDEOS THIS WEEK

Next up, an overview of the top campaigns and exciting integrations uploaded since the world cup kicked off. Official sponsors are dominating the way here with Hyundai generating the most views with a campaign hosted on the Official World Cup Facebook page.

THE MOST VIEWED COUNTRY THIS WEEK

With the blockbuster Friday night game between the two countries, videos about Portugal and Spain have driven the most views so far, with Saudi Arabia a surprise early entry!

If you are interested of hearing more on the stats highlighted above, or how OMD EMEA can help you win at social video, please do get in touch.