In Conversation with Oath
OMD USA’s Doug Rozen talks to our friends at Oath about the powerful combination of art and science in advertising and how innovation and technology is affecting the relationship between brands and consumers.
With RYOT’s positioning rooted in story-hearing vs. story-telling, Doug Rozen and Kathryn Friedrich, Chief Business Officer of Oath’s RYOT Studio, discuss the importance of insights and data to develop the right content for the right audience.
Doug Rozen then talks to Tony Gemma, Head of Innovation at Oath, about how innovation and technology affect the relationship between brands and consumers. Shining a light on AR and VR, we debate their role in storytelling and rate of adoption.